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This manuscript has been written for the proven of the relationship of social media and entrepreneurship growth in Pakistan specifically in Lahore. This study raises different questions about the use of social media in the third world country, where technology and its literacy arrives late as compare to the rest of the world. The research was conducted to observe the difference between entrepreneur’s growth who are using social media for the promotion of the products & services, and who are not using. This study used regression analysis to investigate the impact of social media on entrepreneurial growth. The study clearly concluded that the companies of Lahore who are on social media are more popular among the masses as compare to those who are not using internet for the advertising purpose.
Social media, Innovation, Customer relationship management, Entrepreneur`s business Growth, regression analysis.
Social media, Innovation, Customer relationship management, Entrepreneur`s business Growth, regression analysis.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 1 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
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