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Impact Of Social Media On Entrepreneurship Growth: A Case Of Lahore, Pakistan

Authors: Mahwish Zafar*, Wajahat Shafiq, Shazia Kousar;

Impact Of Social Media On Entrepreneurship Growth: A Case Of Lahore, Pakistan

Abstract

This manuscript has been written for the proven of the relationship of social media and entrepreneurship growth in Pakistan specifically in Lahore. This study raises different questions about the use of social media in the third world country, where technology and its literacy arrives late as compare to the rest of the world. The research was conducted to observe the difference between entrepreneur’s growth who are using social media for the promotion of the products & services, and who are not using. This study used regression analysis to investigate the impact of social media on entrepreneurial growth. The study clearly concluded that the companies of Lahore who are on social media are more popular among the masses as compare to those who are not using internet for the advertising purpose.

Keywords

Social media, Innovation, Customer relationship management, Entrepreneur`s business Growth, regression analysis.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
views
OpenAIRE UsageCountsViews provided by UsageCounts
downloads
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1
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10
3
Green