Perception is a prerequisite for public acceptance to be possible. The research question for this study is therewith "How has Norcem communicated its CO2 capture project and how do the local residents perceive the project?" The study shows that Norcem's communication to the local community of Brevik about the CO2 capture project has happened through different channels, but that it has been limited due uncertainty on whether the full-scale project would be realized in Brevik. The interviewees' knowledge and perceptions of the project varies. However, several interviewees state on their own initiative that the project can stimulate increased local employment and that reducing CO2 emissions is positive for the environment. Also, some interviewees are concerned with how the project will affect their living conditions. The study further argues that Norcem finds itself in a good situation to successfully communicate the project. First, because it historically has established itself as an important and well-liked cornerstone company which is part of the Brevik identity. Second, because Norcem through the general communication approach has been considerate and build trust with the Brevik community. In this regard, the study argues that people, ahead of the CO2 capture project, hold perceptions of Norcem. Accordingly, Norcem's communication of the project is interpreted based on these existing perceptions. For this reason, the cement plant finds itself in a suitable situation for further communicating about its prestige-project.