Social media offers a wealth of mobility-related information and an ultimate instrument for day-to-day traffic management road operators activities. The social community approach presented in this paper (Social Traffic Management) offers a personalised traffic information service and traffic management platform, which is based on mainstream social media, and aims to best match demand and supply with the intent to improve travellers’ comfort in a multi-modal environment, while contributing to road operators and public authorities’ goals. This paper describes the Social Traffic Management approach, the traveller experience and discusses the symbiosis between traffic management and mobility-as-a-service (MaaS). It also gives an insight in how this approach is being tested within the H2020 MyCorridor and CEF Socrates 2.0 projects.