A STUDY ON CUSTOMER PURCHASE BEHAVIOUR TOWARDS ONLINE SHOPPING

descriptionPublicationkeyboard_double_arrow_right Article 31 Oct 2018Publisher:International Journal Of Advanced ResearchJournal:International Journal of Advanced Research, volume 6, pages 360-364 (eissn: 2320-5407,

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Authors: V. Maheswari.;

doi: 10.21474/ijar01/8007 , 10.5281/zenodo.2380528 , 10.5281/zenodo.2380529

A STUDY ON CUSTOMER PURCHASE BEHAVIOUR TOWARDS ONLINE SHOPPING

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Abstract

Online shopping has obtained very important position in the 21st century as most of the people are busy, loaded with hectic schedule. Online shopping is the new trend of shopping and business revaluation in India. Online shopping is becoming more popular day by day with the increase the usages of World Wide .customers access the internet to purchase and make payments to complete the transaction. Medium of education and income of the customer forces to use the online shopping. The paper examines the behaviour and Perception of online customers

Keywords

Online shopping e-marketing e-store customer perception and satisfaction.

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