In recent years, the global economy has undergone rapid transformation. Acceleratingdigitalization, the expanding application of artificial intelligence technologies, and the development of globalbusiness networks have required consulting firms to adapt rapidly to changing market conditions. The studyexamines changes in consulting service offerings driven by digitalization and specialization and substantiatesthe growing need for hybrid value-creation models that integrate deep domain expertise with digital tools.Such an approach enables service diversification, greater personalization in response to client needs, and theimprovement of consulting firms’ business models. The object of the research is the consulting services market,while the subject encompasses its transformation under the influence of digitalization and specialization, changesin consulting firms’ business models, and evolving patterns of client demand. The research aims to identifycurrent trends in the consulting industry, systematize its development directions in the context of digitalizationand specialization, and assess the impact of these processes on market structure and growth dynamics. Thestudy employs observation, comparative analysis, classification, statistical analysis, and modeling methods.