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People are getting a taste of the digital experience in each and every corner of the world except insurance. This has made digitalization as need of the hour. Digitalization has improved the reach, quality of service provided by company. In the present paper, try has been made to understand the issues and challenges faced by a life insurance advisor. A sample of 50 life insurance advisors of Mangaluru city, both from public and private insurance company, was studied. Author came to conclusion that, advisor needs more training and support from company. As customers are more attracted towards digitalization, advisor should also update himself to ride the digital wave.