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Marketing to mortgages: Combining data to improve housing outcomes for Californians

descriptionPublicationkeyboard_double_arrow_right Report Under curationPublisher:Zenodo
Authors: Allen, Brittany;

doi: 10.5281/zenodo.22016590

Marketing to mortgages: Combining data to improve housing outcomes for Californians

Abstract

The Office of Data and Innovation helped the California Housing Finance Agency use marketing data to see how campaigns affected loan applications.

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