
Green entrepreneurship has become an important way to deal with environmental problems while also supporting economic growth. In India, start-ups are now focusing on business practices that are both environmentally responsible and profitable. This paper studies about two Indian companies Mamaearth and Bambrew, to understand how innovative business ideas can support sustainable development.The paper compares their product strategies, business models, and sustainability initiatives using available secondary data. It explains how these companies include eco-friendly practices in their daily business operation and how they influence industry trends and consumers choices. The study shows that green entrepreneurship plays a vital role in supporting sustainable development in India by promoting innovation, promoting responsible consumption, and in spreading awareness.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
