This work discussed one of the most important techniques named modulation. It helps translators to achieve naturalness and dynamic equivalence between two different languages. Because modulation allows translators to change the point of view or cognitive category without altering the underlying meaning, while literal translation often may sound awkward. As we know it is due to cultural, structural, grammatical differences between languages. By analyzing specific examples from translated books, the paper demonstrates how shifting perspectives opens door to preserve communicative intent and produces fluent Russian translations.