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Report . 2026
License: CC BY
Data sources: Datacite
ZENODO
Report . 2026
License: CC BY
Data sources: Datacite
ZENODO
Report . 2026
License: CC BY
Data sources: Datacite
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Índice de Visibilidad IA, Primera Edición (AI Visibility Index, First Edition)

Authors: Plexa; Cortes, Christian;

Índice de Visibilidad IA, Primera Edición (AI Visibility Index, First Edition)

Abstract

rimera edición del Índice de Visibilidad IA de Plexa: una medición directa de cómo los asistentes de inteligencia artificial (ChatGPT y Google AI Overviews) recomiendan negocios locales en México y Latinoamérica. Sobre 922 respuestas de IA en 25 mercados (8 giros × 11 ciudades, junio y julio de 2026), el estudio encuentra que el 71.6% de las respuestas no nombra a ningún negocio del directorio; que los tres negocios más citados de cada mercado concentran el 66.1% de las menciones; y que ningún negocio supera un Puntaje de Visibilidad IA de 26.9 sobre 100. Incluye metodología completa, limitaciones declaradas y autoescrutinio (joinplexa.com fue citado en el 0.1% de las respuestas). Los datos agregados se publican junto al reporte. First edition of Plexa's AI Visibility Index: a direct measurement of how AI assistants (ChatGPT and Google AI Overviews) recommend local businesses in Mexico and Latin America. Across 922 AI responses spanning 25 markets (8 categories × 11 cities, June and July 2026), the study finds that 71.6% of responses name no business from the directory; that the three most-cited businesses per market capture 66.1% of all mentions; and that no business exceeds an AI Visibility Score of 26.9 out of 100. Full methodology, declared limitations, and self-scrutiny included (joinplexa.com was cited in 0.1% of responses). Aggregate data published alongside the report.

Corrección de matcher: el silencio se recomputó de 71.6% a 62.3% (mismo periodo, mismas 922 respuestas). Ver metodología." Título: "Índice de Visibilidad IA — Primera Edición (corregida)

Keywords

Latin America, ChatGPT, AI Overviews, local business, AEO, aeo, ai visibility, answer engines, GEO, negocios locales, geo, Mexico, visibilidad IA

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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