Abstract Food delivery applications have changed consumer purchasing behaviour by increasing convenience and accessibility. This study examines relationships between pricing awareness, platform trust, service experiences, and consumer behaviour among college students in Goa using survey based quantitative methods and Chi-Square Tests of Independence. The findings show that trust in platform ratings is significantly associated with restaurant trial behaviour (χ² = 22.27, p = 0.0002), whereas surge pricing awareness does not significantly influence ordering frequency (χ² = 6.06, p = 0.1949). Negative service experiences also do not show significant association with platform switching behaviour (χ² = 1.14, p = 0.8883). The study suggests that trust and service quality may influence consumer behaviour more strongly than pricing awareness. Keywords Food delivery applications, surge pricing awareness, consumer trust, platform ratings, purchasing behaviour, platform switching, chi-square analysis