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ZENODO
Report . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Report . 2026
License: CC BY
Data sources: Datacite
ZENODO
Report . 2026
License: CC BY
Data sources: Datacite
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Indonesia Digital Marketing Benchmark 2026

descriptionPublicationkeyboard_double_arrow_right Report 11 Apr 2026 English Publisher:PT Arfadia Digital Indonesia
Authors: Napitupulu, Tessar; Arfadia Research Team;

doi: 10.5281/zenodo.21100878 , 10.5281/zenodo.21100877

Indonesia Digital Marketing Benchmark 2026

Abstract

Industry benchmark KPIs for SEO, SEM, social media, email, influencer, marketplace, and AI visibility across 8 channels and 8 Indonesian industry verticals. Includes SEM CPC tables by industry, organic CTR by SERP position with AIO impact, marketplace GMV share, platform reach data, and GEO citation benchmarks. Cross-validated across 4 AI research sources plus Arfadia primary survey (n=127). Full interactive version: arfadia.com/resources/digital-marketing-benchmark-indonesia-2026

Keywords

SEO, Indonesia, Digital Marketing, SEM, Google Ads, Influencer Marketing, Benchmark, GEO, E-Commerce, Social Media, Arfadia, KPI

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average