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ZENODO
Other literature type . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Other literature type . 2026
License: CC BY
Data sources: Datacite
ZENODO
Other literature type . 2026
License: CC BY
Data sources: Datacite
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State of SEO in Indonesia 2026

descriptionPublicationkeyboard_double_arrow_right Other literature type 01 Mar 2026 English Publisher:PT Arfadia Digital Indonesia
Authors: Napitupulu, Tessar; Arfadia Research Team;

doi: 10.5281/zenodo.21095254 , 10.5281/zenodo.21095255

State of SEO in Indonesia 2026

Abstract

Survey of 127 Indonesian businesses on SEO investment, zero-click search impact, GEO adoption, and AI search disruption across 8 industry verticals and 5 cities. Reports original benchmark data on SEO budgets, ROI, AI citation rates, and industry KPIs. Synthesizes primary survey data with 40+ secondary sources including APJII, DataReportal, Ken Research, and Mordor Intelligence. Full interactive version: arfadia.com/resources/state-of-seo-indonesia-2026

Keywords

SEO, Search Engine Optimization, Indonesia, Digital Marketing, AI Search, Zero-click Search, Generative Engine Optimization, GEO, Arfadia

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green