Investment is one of the most important tool for the growth of economy. We often find people saving out of their income as a future security. But instead of savings one should go for investment as it helps to generate extra wealth to the investors. Also the return is high compared to the savings. It is observed that due to lack of financial literacy and awareness most of the self-employed and the small retailers does not take up investment activities. Looking into the importance of the investment in present time, this study is an attempt to study the investment behavior of the retailers engaged in small retail business in Tinsukia Town.