
Abstract This working paper introduces the C.O.I.N. Framework (Context, Omnipotence, Inertia, Navigation), a novel behavioral decision architecture designed to audit, quantify, and mitigate cognitive distortions within executive boards. Developed by the author throughout his academic tenure at the Universidad de Ciencias Empresariales y Sociales (UCES) and the Universidad de la Empresa (UDE), this study establishes a systemic matrix that crosses twelve fundamental biases into four functional blocks across six core management dimensions (Leadership, Strategy, Marketing, Negotiation, Innovation, and Change Management). Furthermore, the paper develops the C.O.I.N. Systemic Diagnostic Protocol, a forensic auditing methodology that rejects direct executive self-assessment due to the illusion of objectivity. Instead, it measures behavioral friction through independent variables of Frequency (F) and Strategic Impact (I), utilizing a two-dimensional flexible weighting architecture adapted to industry volatility. The resulting Behavioral Friction Index (BFI) categorizes organizations into three distinct pathological archetypes: Complacent, Slave to the Past, or Reactive/Anxious. This framework provides a robust, scalable tool to transform behavioral science into operational effectiveness and corporate value protection. Resumen Este documento de trabajo introduce el protocolo C.O.I.N. (Contexto, Omnipotencia, Inercia, Navegación), una novedosa arquitectura de decisión conductual diseñada para auditar, cuantificar y mitigar las distorsiones cognitivas dentro de los comités ejecutivos. Desarrollado por el autor a lo largo de su trayectoria académica en la Universidad de Ciencias Empresariales y Sociales (UCES) y en la Universidad de la Empresa (UDE), este estudio establece una matriz sistémica que cruza doce sesgos fundamentales en cuatro bloques funcionales a través de seis dimensiones clave de la gestión (liderazgo, estrategia, marketing, negociación, innovación y gestión del cambio). Asimismo, el trabajo desarrolla el protocolo de Diagnóstico Sistémico C.O.I.N., una metodología de auditoría forense que rechaza la autoevaluación ejecutiva directa debido a la ilusión de objetividad. En su lugar, el protocolo mide la fricción conductual a través de variables independientes de Frecuencia (F) e Impacto Estratégico (I), utilizando una arquitectura de ponderación flexible bidimensional adaptada a la volatilidad de la industria. El Índice de Fricción Conductual (IFC) resultante categoriza a las organizaciones en tres arquetipos patológicos distintos: autocomplaciente, esclavo del pasado o reactivo/ansioso. Este marco conceptual proporciona una herramienta robusta y escalable para transformar la ciencia del comportamiento en efectividad operacional y protección del valor corporativo.
Choice Architecture, Corporate Governance, Desicion Architecture, Arquitectura de la Elección, Behavioral Management, Sesgos Cognitivos, Gobierno Corporativo, Protocolo C.O.I.N, C.O.I.N. Framework, Cognitive Biases, Gestión Conductual, Arquitectura de Decisión
Choice Architecture, Corporate Governance, Desicion Architecture, Arquitectura de la Elección, Behavioral Management, Sesgos Cognitivos, Gobierno Corporativo, Protocolo C.O.I.N, C.O.I.N. Framework, Cognitive Biases, Gestión Conductual, Arquitectura de Decisión
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