This article proposes that subjective experience and its underlying neural states can be shaped and modulated through mental images. Integrating evidence from neuroscience, philosophy of mind, and informational approaches to cognition and consciousness, it draws on findings concerning the functional overlap between perception and mental imagery, imagery-related plasticity, and the role of intentional processes in memory modulation. On this basis, mental images are interpreted not as mere byproducts of cognition, but as dynamic informational structures through which mind, body, and world interact. From this integration emerges the Intentional Imaginative Modulation Model (IIMM), proposed as a theoretical framework that describes how consciousness, through the modulation of mental images, contributes to the reorganization of neural patterns and the structuring of subjective experience.