One questionnaire and survey results that illuminate the perceptions of local residents on the current impact and future development of cultural and creative tourism in the cross-border Living Lab area of Sondrio (Italy) and Valposchiavo, Canton of Grisons (Switzerland), as part of CROCUS WP4 Cross-border Living Lab Areas: Resources, Needs & Challenges. The dataset comprises 109 responses (55 from the Province of Sondrio, 54 from Valposchiavo).