This study explored the dynamics of Facebook content creation as a strategy for addressing youth unemployment in the rural Capricorn district of the Limpopo province, South Africa. Building upon existing research, the study addressed a gap in understanding the potential of social media content creation to address poverty and unemployment among youth in rural areas. The study focused on a sample of 10 video content creators, between the ages of 18 and 34, with Facebook accounts and 5,000+ followers, drawn from the youth population in the Capricorn district. Employing the Uses and Gratification Theory, the study used a qualitative approach with semi-structured interviews conducted via Facebook Conference Room and WhatsApp, and thematic analysis with NVivo software analyses the data. The findings revealed that Facebook content creation provides an economic empowerment opportunity for youth in the Capricorn district; however, youth content creators face challenges such as inconsistency, technical issues, and limited resources. In conclusion, the study found that Facebook content creation has the potential to be a viable income-generating activity for young people in rural areas, recommending support and resources from the Capricorn District Municipality and National Youth Development Agency (NYDA) to foster growth and development. Limitations include difficulties in finding targeted participants and a smaller-than-targeted sample size of content creators with 10,000+ followers. Future research should investigate the role of social media entrepreneurship in the creator economy as a strategy to address youth unemployment in post-COVID-19 South Africa, aligning with Agenda 2030's goals.