This scientific article provides a comprehensive analysis of the integration of two of the most rapidly developing areas of modern technology — Artificial Intelligence (AI) and Virtual Reality (VR) systems — their technical foundations, and future prospects. The research examines the role of AI algorithms in personalizing the user experience (UX) within the VR environment, increasing the level of immersion, and ensuring real-time interactivity. The article also covers the automatic generation of virtual worlds using neural networks, modeling the behavior of intelligent agents (NPCs), and improving the human-computer interface. The scientific novelty of the article lies in demonstrating that the synthesis of AI and VR is of strategic importance not only for the entertainment industry but also for medicine, education, the economy, and industrial sectors. As a result of the analyses, proposals are developed regarding the socio-ethical problems of this technological convergence and ways to solve them.