Arabic rhetoric studies the various ways of expressing human thought and conveying the same meaning through different linguistic structures. Its main concepts include comparison, literal and figurative meanings, metaphor, and irony. This article analyzes the stylistic features of literal and figurative meanings of lexical units and their role as expressive linguistic devices. It examines different forms of figurative language, including metaphor, metonymy, cognitive and figurative metaphors, as well as explicit and implicit metaphors. The study is based on examples from classical Arabic literature, verses of the Quran, and works of Uzbek writers, enabling a comparative analysis. The article also highlights the theoretical foundations, practical applications, and the logical, aesthetic, and didactic functions of figurative expressions in Arabic rhetoric.