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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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Orchid Beauty to Orchid Branding

Authors: L.C. De and Bidyarani Senjam;

Orchid Beauty to Orchid Branding

Abstract

Dry flowers are essential export items both in Indian and International markets and Indian export basket composed of 71% dry flowers which are exported to mainly USA, Japan, Australia, Russia and Europe. Dry flower industry constitutes 15% of global floral business. The demand for dry flowers is increasing at an impressive rate of 8-10 per cent annually thus offering a lot of opportunities for the Indian entrepreneurs to enter in the global floricultural trade (Singh, 2009). This industry provides direct employment to around 15,000 persons and indirect employment to around 60,000 persons. In India, nearly 60% of the raw materials are sourced from natural forests and plains, only 40% of the flowers are cultivated for drying, bleaching and colouring. In India, dry flower industries are mostly found in Tamil Nadu, West Bengal, A.P. and Karnataka. Orchids are beautiful elegant looking flowers that come in variety of colours and they can be used in flower arrangement or dried flower craft and other value-added products.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green