The article scientifically analyzes the role and significance of state social policy in improving the standard of living of the population. Particular attention is paid to regional socio-economic development, demographic management, employment, food security, and the improvement of social infrastructure. The study also examines criteria for assessing quality of life, regional development models, and mechanisms for ensuring sustainable socio-economic growth. Furthermore, the paper provides scientific recommendations and practical proposals aimed at enhancing public welfare through the effective implementation of state social policy.