Smart and Sustainable Educational Management through Artificial Intelligence and Social Media: Implications for Junior College Students’ Mental Health and Academic Performance Achal Rajwani Research Scholar, Bharati Vidyapeeth Deemed to be University, Abhijit Kadam Institute of Management and Social Sciences, Solapur Dr. Sambhaji B. Sawant Director & Research Guide, Bharati Vidyapeeth (Deemed to be University), Abhijit Kadam Institute of Management and Social Sciences, Solapur Abstract Artificial Intelligence (AI) and social media technologies are reshaping modern educational ecosystems. While AI facilitates smart and sustainable educational management through automation, predictive analytics, and personalized learning, increasing social media engagement among junior college students raises concerns regarding mental health and academic performance. The research paper investigates the dual technological influence using a conceptual–analytical framework supported by secondary data (2020–2025) and modeled statistical analysis. Findings indicate a strong positive relationship between AI adoption and institutional efficiency, whereas excessive social media usage shows a significant negative association with students’ mental well-being and academic outcomes. The research paper concludes that balanced digital governance, AI literacy, and responsible social media regulation are essential for achieving sustainable educational transformation. Keywords: Artificial Intelligence, Smart Education, Social Media, Mental Health, Academic Performance, Sustainable Management