Abstract Śrī Gītagovinda, composed by the twelfth-century poet Jayadeva, occupies a unique position in the cultural history of India and particularly in the cultural life of Odisha. The lyrical masterpiece, centered on the divine love of Rādhā and Kṛṣṇa, transcends the boundaries of literature and has profoundly influenced religion, music, dance, painting, temple rituals, and social traditions. The present study examines the multifaceted impact of Śrī Gītagovinda on the cultural heritage of Odisha. Through textual analysis and historical investigation, the paper explores the role of the work in shaping Odishan literary traditions, devotional practices, classical music, and Odissi dance. Special attention is given to its association with the Jagannātha cult and its integration into temple rituals of the Jagannātha Temple at Puri. The study further analyses the influence of the text on medieval and modern Odia literature, its contribution to the development of lyrical poetry, and its enduring significance in contemporary cultural practices. The popularity of Śrī Gītagovinda inspired numerous translations, commentaries, imitations, and artistic representations across Odisha, making it one of the most celebrated literary works in the region. The paper argues that Jayadeva's masterpiece served as a cultural bridge between classical Sanskrit traditions and regional literary expressions while simultaneously fostering devotional consciousness through aesthetic experience. The continuing relevance of Śrī Gītagovinda demonstrates the power of literature to shape cultural identity and preserve collective memory. As a living tradition embedded in religious and artistic practices, it remains a vital component of Odisha's cultural heritage and an enduring symbol of spiritual and artistic excellence. Keywords Śrī Gītagovinda, Jayadeva, Odisha Culture, Jagannātha Tradition, Odissi Dance, Bhakti Movement, Sanskrit Literature, Cultural Heritage