The article examines the problems and specific features of Internet communication. It highlights the significant influence of informational components on society and the individual. As a result, information as a value of a new type of society is defined not only, and not so much, by its mass character or accessibility, or by its economic or political potential, but rather by its capacity for personalization, which provides its possessor with new dimensions of self-identification. This capacity is most fully realized in computer-mediated communication via the internet. The transformation of linguistic personality, accompanied by the formation of a virtual worldview, including a linguistic one, reflects life within the internet space with its specific characteristics.