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THE TRANSFORMATION OF CROSS-CULTURAL BUSINESS COMMUNICATION AMID GEOPOLITICAL SHIFTS: THE CASE OF UZBEKISTAN

Authors: Usmonov, Mirabror;

THE TRANSFORMATION OF CROSS-CULTURAL BUSINESS COMMUNICATION AMID GEOPOLITICAL SHIFTS: THE CASE OF UZBEKISTAN

Abstract

This article examines the transformation of cross-cultural business communication in Uzbekistan under the influence of recent geopolitical and geo-economic shifts. The article argues that cross-cultural business communication in Uzbekistan is moving from traditional relationship-based interaction toward a more institutionalized, multilingual, and globally oriented communication model..

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