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Tashkilot faoliyatida PR strategiyaning ahamiyati

descriptionPublicationkeyboard_double_arrow_right Article Under curationPublisher:Zenodo
Authors: Isaqjonova Gulsanam Islomjon qizi;

doi: 10.5281/zenodo.20524382

Tashkilot faoliyatida PR strategiyaning ahamiyati

Abstract

Mazkur tezisda tashkilot faoliyatida PR strategiyaning ahamiyati, uning jamoatchilik bilan samarali aloqalarni yo'lga qo'yish, ijobiy korporativ imijni shakllantirish hamda tashkilotning raqobatbardoshligini oshirishdagi o'rni tahlil qilingan. Tadqiqotda PR strategiyaning nazariy asoslari, uning asosiy funksiyalari va zamonaviy kommunikatsiya tizimidagi ahamiyati yoritilgan.

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