This thesis analyzes the current state, fundamental trends, and existing challenges of the digital transformation of the tourism industry in the Fergana Valley (Andijan, Fergana, and Namangan regions) from both scientific and practical perspectives. The study proposes a model for implementing the Smart Tourism concept in the region’s pilgrimage tourism, ecotourism, and traditional handicraft sectors through the integration of Artificial Intelligence (AI), Virtual Reality/Augmented Reality (VR/AR) technologies, and Geographic Information Systems (GIS).