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Consumer Behavior and Purchasing Decisions in the Indian Premium Home Lighting Market: An Analysis of Design Preferences, Brand Perception, and Price Sensitivity

descriptionPublicationkeyboard_double_arrow_right Report Under curationPublisher:Zenodo
Authors: Dr. Malhotra, Dr. Kapoor;

doi: 10.5281/zenodo.20508853

Consumer Behavior and Purchasing Decisions in the Indian Premium Home Lighting Market: An Analysis of Design Preferences, Brand Perception, and Price Sensitivity

Abstract

The Indian premium table lamp market (₹3,000-8,000 segment) is experiencing 15% annual growth. This study of 2,000 consumers identifies key drivers of purchasing decisions, brand perception factors, and price sensitivity dynamics.

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