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Article . 2026
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Article . 2026
License: CC BY
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Article . 2026
License: CC BY
Data sources: Datacite
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4IR Impacts on Tourism Education and Industry

Authors: Vaso Avgeli; Mohanad A Dahlan; Ali Bakir; Eugenia Wickens;

4IR Impacts on Tourism Education and Industry

Abstract

The advent of the 4th industrial revolution demands changes in the way Higher Education Institutions approach the future of tourism education and business. Issues raised in this paper concern the ways artificial intelligence (AI) is changing the tourism and hospitality industries. This paper questions the dynamics of Robotic teaching and expresses concern about the future of tourism education. Although the acceleration of the workforce reskilling or deskilling is as an imperative requirement, the paper argues that digital transformation and AI are more likely to depersonalise tourism through robotic management. The question that arises is whether this development substitutes for the human touch in a very socially interactive industry. Issues concerning recent technological developments and their impact on tourism education and industry are explored and discussed in this paper. Keywords: Industrial Revolution (1,2,3,4), Impacts, Tourism Education, Tourism and Hospitality Industry, AI, Robotic Management

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Hospitality industry. Hotels, clubs, restaurants, etc. Food service, TX901-946.5

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green
gold