Abstract This study focuses on the role of local government in promoting domestic tourism in Moshi Rural. The general objective was to achieve the role of local government in promoting domestic tourism in Moshi Rural Tanzania. Specifically, study identified the contribution local government in promoting domestic tourism. The influence of community toward development of tourism and maintenance of their local sites. The study used a case study design because the describes the Role of Local Government in Promoting Domestic Tourism in Moshi Rural Kilimanjaro Tanzania. The study respondents were local respondents from local communities, local government leaders. And tourism officers. Both primary and secondary data was collected where questionnaires, interviewing key formats and observation methods were used in data location. SPSS and content analysis were used for data collection where information was summarized in frequency, percentage narratives and presented in table and figures.