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ZENODO
Preprint . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Preprint . 2026
License: CC BY
Data sources: Datacite
ZENODO
Preprint . 2026
License: CC BY
Data sources: Datacite
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Expertise-Embedded Architecture (EEA): A Judgment Architecture for Sustained Creative Production

Authors: Lee, Eun Jung;

Expertise-Embedded Architecture (EEA): A Judgment Architecture for Sustained Creative Production

Abstract

This preprint introduces Expertise-Embedded Architecture (EEA) as a judgment architecture for sustained creative production. The manuscript explores how human creativity, intention, judgment, and directionality may continue across individuals, organizations, and time through structural continuity. Within this framework, creativity is approached as a generative process that begins prior to formal language or systems, gradually forming recurring judgment structures through repetition, execution, and continuity. The manuscript further presents Brand DNA Architecture as a causal generative structure through which creative directionality develops into organizational judgment and sustained execution. The paper also examines Creative-Spirit, Founding-Spirit, organizational continuity, and the role of AI as a structural alignment mechanism operating through reflection layers rather than autonomous judgment. Together, these frameworks propose a human-centered generative architecture through which creative continuity may persist, deepen, and expand across organizations and generations. This manuscript represents a unified structural formulation of EEA and Brand DNA Architecture, developed from earlier conceptual essays first publicly published in Korean and English on January 25, 2026.

Keywords

Brand DNA Architecture, Structural Continuity, Human Judgment, Founding-Spirit, Generative Flow, Directionality, Creative-Spirit, Expertise-Embedded Architecture (EEA), Organizational Continuity, Generative Structure

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green