This study presents the development and implementation of a strategic learning model that integrates cultural and citizenship education to address youth alcohol consumption in Khon Kaen Province. The model, which combines local cultural practices with responsible citizenship principles, was tested in a pilot program involving youth aged 15-19. The results showed significant reductions in alcohol consumption and improved attitudes toward responsible behavior. The study highlights the importance of cultural relevance and community involvement in educational interventions. Recommendations for expanding the model to other regions and integrating it into national education programs are provided, along with suggestions for future research on the role of cultural and citizenship education in shaping youth behavior.