Organizations increasingly operate in environments characterized by rapid change, uncertainty, and strongpressure for faster delivery. In such settings, conventional project management approaches may be insufficient whenimmediate action, rapid coordination, and extreme schedule compression are required. This study examines the currentstatus and future of blitz projects within business and industry. Blitz projects are the most urgent type of project and aretypically associated with crises, emergencies, and other situations in which delay is unacceptable. Although previousresearch has discussed blitz projects mainly in disaster response, pandemic management, and military contexts, theirrelevance for business and industry remains underexplored. The study uses a qualitative design based on a literaturereview and a focus group interview with experienced project managers from different industries. The literature reviewsynthesizes research on and around blitz project topics. The focus group provides practical insight into the feasibility,value, and challenges of blitz project implementation. The findings indicate that blitz projects are still primarily associatedwith crisis situations, but their logic may become increasingly relevant in industries exposed to innovation pressure andurgent market demands. The study concludes that blitz projects are not yet in standard practice within business andindustries, but their future role may expand in selected business contexts as a strategic necessity