This article analyzes national traditional singing art as a socio-cultural mechanism for the formation of personal cultural needs. The aim of the study is to substantiate the communicative and identificational functions of traditional singing in relation to socio-cultural processes between the individual and society. The scientific novelty lies in interpreting national musical heritage not merely as an aesthetic phenomenon, but as a cultural mechanism that actively influences individual consciousness. Cultural studies, cultural phenomenology, and the socio-cultural approach serve as the methodological foundations of the research.