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ZENODO
Journal . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Journal . 2026
License: CC BY
Data sources: Datacite
ZENODO
Journal . 2026
License: CC BY
Data sources: Datacite
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A STUDY ON THE AWARENESS AND PERCEPTION OF THE YOUNG ENTREPRENEURS SCHEME (YES) AMONG GEN-Z IN MUMBAI

Authors: Neha Lalman Gupta & Dr. Jyoti Thakur;

A STUDY ON THE AWARENESS AND PERCEPTION OF THE YOUNG ENTREPRENEURS SCHEME (YES) AMONG GEN-Z IN MUMBAI

Abstract

Entrepreneurship plays an important role in economic growth and employment generation. To promote entrepreneurial activities among youth, the Government of India introduced the Young Entrepreneurs Scheme (YES), which provides financial support, training, and mentorship to aspiring entrepreneurs. This study examines the level of awareness and perception of the Young Entrepreneurs Scheme (YES) among Generation Z in Mumbai. Generation Z represents a key group for the success of such schemes due to their innovative and digital nature. However, the effectiveness of the scheme depends on how well it is known and understood by the target population. The study is based on primary data collected from 80 Gen Z respondents in Mumbai through structured questionnaires, supported by secondary data from journals, government reports, and online sources. Percentage analysis and graphical tools were used for data interpretation. The findings reveal that awareness of YES among Gen Z is moderate, and awareness significantly influences perception and willingness to participate. The study concludes that improved awareness programs and effective communication strategies can enhance participation and strengthen the impact of the Young Entrepreneurs Scheme (YES).

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green