
Mazkur ilmiy maqolada marketing strategiyalari asosida tijorat banklarida brend obro‘sini shakllantirish va uni samarali boshqarish masalalari o‘rganilgan. Tadqiqot obyekti sifatida “Asakabank” AJ faoliyati tanlanib, unda qo‘llanilayotgan marketing yondashuvlari, xususan raqamli marketing, mijozlarga yo‘naltirilgan xizmatlar, PR va kommunikatsiya strategiyalarining brend obro‘siga ta’siri tahlil qilingan.
| selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | 0 | |
| popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network. | Average | |
| influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically). | Average | |
| impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network. | Average |
