This study explores the effect of social media usage on students' academic performance. A sample of 50 undergraduate students from K.s.k.w cidco college Nashik participated through an online questionnaire. The study measured daily social media time, multitasking habits, and academic percentage. Analysis using Excel showed a small negative correlation between social media usage and academic performance. Students who spent more time on social media or used it while studying reported slightly lower marks. The findings suggest that moderate, study-oriented social media use may be beneficial, while excessive use harms focus and productivity.