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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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ADVANCED CUSTOMER CHURN PREDICTION IN BANKING USING USING CLASSICAL AND QUANTUM LEARNING MODELS

Authors: Mr. N. V. Sagar; Anga Ruchitha, Ganne Shivani, Dande Akshara;

ADVANCED CUSTOMER CHURN PREDICTION IN BANKING USING USING CLASSICAL AND QUANTUM LEARNING MODELS

Abstract

Customer churn prediction has become a crucial task in the banking sector due to increasing competition and theneed for customer retention. This study presents a comprehensive approach for predicting customer churn usingMachine Learning (ML), Deep Learning (DL), and Quantum Machine Learning (QML) techniques. Traditionalstatistical approaches often fail to capture complex customer behavior patterns. Therefore, this work utilizesadvanced algorithms such as Logistic Regression, Random Forest, Gradient Boosting, Artificial Neural Networks,and Variational Quantum Classifiers.The proposed system processes customer demographic, transactional, and behavioral data to predict churnprobability. Experimental results demonstrate that ensemble-based ML models and deep learning techniquesprovide high predictive accuracy, while QML offers a future-oriented exploratory approach. The system enablesbanks to identify high-risk customers and implement targeted retention strategies, thereby improving profitabilityand customer satisfaction

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average