Financial literacy plays a crucial role in shaping individuals' financial behaviour and investment decision-making in modern economies. With the rapid expansion of financial products and digital investment platforms, individuals are required to possess adequate knowledge and awareness to manage their financial resources effectively. This study examines the level of financial literacy among individual investors and evaluates its impact on their investment decisions, risk perception, and financial confidence. The research adopts a descriptive design and uses survey methodology to collect primary data from individual investors through a structured questionnaire. Statistical techniques such as percentage analysis and correlation analysis are applied to identify the relationship between financial literacy and investment behaviour. The findings indicate that higher financial literacy enhances informed decision-making, encourages diversification, improves risk assessment, and promotes long-term financial planning. Conversely, inadequate financial knowledge leads to conservative investment patterns and increased financial risk. The study highlights the importance of financial education in developing rational investment behaviour and sustainable financial well-being. It provides insights for financial institutions, policymakers, and educators to design effective financial awareness programs that strengthen individual investors' decision-making capabilities.