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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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A Study of Mutual Fund Preference Among Young Investors

Authors: Shivani Machindra Phadtare; Professor Jayamala Katkar;

A Study of Mutual Fund Preference Among Young Investors

Abstract

India's investment landscape has undergone a significant transformation due to rising financial awareness, digital accessibility, and changing risk preferences among young investors, making mutual funds a popular choice for their diversification, affordability, and relatively lower risk. This study focuses on individuals aged 21 to 35 and aims to analyse their preferences, attitudes, and decision-making behaviour toward mutual fund investments by examining key factors such as risk tolerance, return expectations, financial literacy, investment goals, liquidity needs, and the influence of digital platforms and social media. It also evaluates their awareness of important concepts like NAV, SIPs, expense ratios, and fund categories, and how this knowledge affects their investment choices. Additionally, the research explores preferred types of mutual funds, the role of financial advisors and peer influence, and the impact of technology-driven platforms on investment behaviour. The study further analyses risk-return perception, responses to market volatility, and long-term investment discipline, while identifying common challenges such as lack of trust, limited knowledge, and difficulty in selecting suitable schemes, with the aim of providing insights for improving financial education and developing more investor-friendly financial products.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green