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Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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DARK STORES MARKETING: UNDERSTANDING CUSTOMER PREFERENCES

Authors: Dr.Mmahek Chhabria;

DARK STORES MARKETING: UNDERSTANDING CUSTOMER PREFERENCES

Abstract

Dark stores are warehouses or retail outlets used only for fulfilling online orders. In India, they are becoming important for retail expansion because they help companies deliver products faster and manage inventory more efficiently. The model supports quick-commerce and Omni channel retail by improving last-mile delivery and reducing the costs of traditional physical stores. The study explains how dark stores work, including their location strategy, technology use, and supply chain management. It also discusses challenges such as high real-estate costs and demand forecasting. Overall, dark stores are emerging as a key strategy for retailers in India to increase efficiency, improve customer satisfaction, and achieve profitable growth in the digital retail market.

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average