Abstract The Konkan region of Maharashtra, stretching along the Arabian Sea from Palghar to Sindhudurg, represents a coastal tourism zone with vast natural, cultural, and historical potential. This research focuses on the planning and development of tourism in Konkan by identifying key attractions, analysing tourism statistics, and assessing infrastructure and policy frameworks. Konkan tourism embodies diverse products like beaches such as Tarkarli and Diveagar, forts such as Sindhudurg and Murud-Janjira, temples, hill stations, and ecotourism sites which combie constitute an appealing mix for domestic and international visitors. Data from the Ministry of Tourism and Government of Maharashtra indicate that Maharashtra recorded over 3.7 million foreign tourist visits in 2024, the highest among Indian states, reflecting a favorable environment for coastal regions like Konkan to benefit from growing demand. Historical forts, water sports, local culture, and cuisine add further value to the tourism portfolio. However, challenges remain in infrastructure, amenities, communication, safety, and environmental sustainability. This paper uses primary and secondary data sources, including government statistics, district tourism records, and policy reviews, to examine tourism planning objectives, district-wise attractions, development strategies, and future directions. It concludes with targeted suggestions to enhance sustainable tourism growth and maximize socio-economic benefits for local communities.