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A Review On Guggulu (Commiphera Wightii) And Its Market Strategy

Authors: Soumya Kanti Biswas1 , Sanjay Kundu2 , Monojit Debnath3* , Moulisha Biswas3 , Tuhin kanti Biswas4;

A Review On Guggulu (Commiphera Wightii) And Its Market Strategy

Abstract

Guggulu (Commiphora wightii) is a common medicinal preparation widely used in Ayurveda since time immemorial. The quality extraction and preparation are important for proper therapeutic outcome as well marketing strategy. Many varieties of guggulu are available in market for the treatment of different diseases. Scientific validation for extraction and therapeutic evaluation are essentially needed for viable marketing of the plant. Keywords: Guggulu, Commiphera wightii, guggulosterone, market survey

Keywords

Guggulu, Commiphera wightii, guggulosterone, market survey

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citations
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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