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ZENODO
Article . 2026
License: CC BY
Data sources: ZENODO
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
ZENODO
Article . 2026
License: CC BY
Data sources: Datacite
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DIGITAL COMMUNICATION REVOLUTION AND THE CHANGING NARRATIVE OF ELECTORAL PROCESSES: FOCUS ON THE 2023 GENERAL ELECTIONS IN NIGERIA

Authors: Bernard Diesuk LUCAS; Emmanuel O. Iroh, Ph.D;

DIGITAL COMMUNICATION REVOLUTION AND THE CHANGING NARRATIVE OF ELECTORAL PROCESSES: FOCUS ON THE 2023 GENERAL ELECTIONS IN NIGERIA

Abstract

Throughout pre-colonial Africa, communication technologies have played an important role in determining the capabilities and limitations of political players and the process of bringing political change. With the advent of digital communications, narrative of governance across the globe, Africa inclusive continues to witness transformation. In Nigeria, the role of digital platforms has continued to impact the electoral processes. Nigeria’s democratic transition has witnessed massive use of social media, digital communication tools by electorates, contenders and contestants since 2015. Thus, this study investigates the function of digital revolution (social media) and the changing narrative of electoral processes in Nigeria. It adopted the cognitive mobilization theory of Russell Dalton which posits that the interplay between political participation, education and enlightenment plays a crucial role in shaping political awareness, driven by psychological factors inbuilt in human characteristics. Through the use of quantitative research method, 250 respondents in Jos, Plateau State, were sampled for the study via the adoption of random sampling technique. Data was collected through questionnaire. Five-Point Likert Scale of Strongly Agree, Agree, Strongly Disagree, Disagree and Don’t Know was adopted. Results indicated among others that social media significantly enhanced the participation of Nigerians in the 2023 general elections. The study thus recommends for increased usage of the social media and the strengthening of online communication forums in Nigeria during election to realize its full potentials.

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Keywords

Digital, Revolution, Electoral, Social Media, Uses and Gratification.

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green