ABSTRACT : The rising cost of quality education has become a significant concern for parents, affecting their ability to provide better learning opportunities for their children. This study examines the increasing financial burden associated with school fees, tuition costs, and other educational expenses, and how it impacts parental affordability. The research highlights key factors contributing to the escalation of education costs, including infrastructure development, advanced learning resources, and privatization of education. The study also explores the challenges faced by parents from different income groups, focusing on their coping strategies such as loans, savings depletion, and compromises in other household expenditures. Furthermore, it analysis the gap between income growth and educational expenses, which intensifies financial stress on families. KEY POINTS : Rising education cost, Quality education, Parental affordability, Financial burden, School fees, Tuition expenses, Income disparity, Educational expenses, Privatization of education, Household finance, Coping strategies, Economic pressure on families.