The empirical basis of the study consists of a verified dataset of 136 bachelor’s qualification papers in Journalism from Oles Honchar Dnipro National University, spanning the period from 2020 to 2025. The data is structured into three stages—retrospective, shock adaptation, and technological stabilization—enabling the tracking of the assessment transformation from theoretical research to mandatory media projects. The database includes thematic clusters, media platform types, genre characteristics, and lemmatized keywords used for constructing keyword co-occurrence networks. The description is supplemented by calculations of the author's projectivity coefficient Kp and results from evaluating the research depth of explanatory notes across five criteria.