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Building Distribution Capacity and Improving International Circulation of Films from CresCine Small Markets

Authors: Kostovska, Ivana; Hammoud, Paul;

Building Distribution Capacity and Improving International Circulation of Films from CresCine Small Markets

Abstract

This report is produced within the Horizon Europe project CresCine – Increasing the International Competitiveness of the Film Industry in Small European Markets and contributes to the project’s work on distribution, exhibition and platforms. It focuses on the CresCine ecosystems—Denmark, Ireland, Portugal, Croatia, Estonia, Lithuania, and Flanders in Belgium—and situates these ecosystems within wider EU audiovisual policy and industry developments. The aim is twofold. First, the report maps and analyses policy measures that shape distribution, exhibition, and circulation in CresCine ecosystems, including how these measures interact with market realities. Second, it identifies gaps and emerging needs in distribution, exhibition, and circulation of films from these ecosystems, with particular attention to international sales, sales market access, and the growing importance of digital circulation.

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