This article examines the marketing strategies of Chinese companies in the global market and analyzes the key factors contributing to their international competitiveness. In recent decades, Chinese enterprises have become increasingly active in global economic activity thanks to rapid economic growth, technological advancement, and strong government support. This study focuses on China's "Going Global" strategy, which encourages domestic companies to expand their operations overseas, increase foreign investment, and strengthen international economic cooperation. The article discusses the key goals of this strategy, including accessing new international markets, accessing advanced technologies, strengthening global brands, and securing access to natural resources. Furthermore, the study analyzes the key mechanisms used to implement the "Going Global" strategy, such as foreign direct investment, mergers and acquisitions, joint ventures, and export-oriented expansion. The paper also provides examples of major Chinese multinational companies, including Huawei, Lenovo, Alibaba, Haier, Xiaomi, and ByteDance, that have successfully entered global markets and strengthened their international positions through innovative marketing and globalization strategies. Furthermore, the article examines the transformation of marketing strategies in the digital era. With the rapid development of the digital economy, technologies such as big data, artificial intelligence, and digital platforms have significantly transformed the marketing landscape. The study highlights several important digital marketing approaches employed by Chinese companies, including data-driven marketing, digital branding, online distribution channels, community marketing, and integrated digital marketing strategies.