Abstract: Artificial Intelligence (AI) is changing the way people shop and make buying decisions, especially in today’s online world. As more people use digital platforms, AI helps businesses understand what customers like, what they search for, and how they behave while shopping. This allows companies to give more personalized suggestions and create shopping experiences that feel more suited to each individual.Whether its product recommendations, targeted ads, Chatbot’s answering questions, or virtual assistants giving support, AI plays a role at almost every step of the buying process. It helps businesses study large amounts of information to offer better suggestions, quicker service, and smoother experiences. Because of this, customers can shop more easily, make decisions faster, and find products that match their needs more closely.This study looks at how AI influences consumer buying behavior, especially in areas like personalization, trust, quicker decision-making, and overall customer visit in today’s modern retail environment.